I Tested Trader Joe’s Hazelnut Spread: My Honest Review of the Creamy Chocolatey Favorite

Maya EllisonByMaya Ellison

I’ve always found that some of the simplest grocery finds can spark the most excitement, and Trader Joe’s Hazelnut Spread is one of those products that instantly catches my attention. Rich, indulgent, and versatile, it has become a favorite for anyone who loves a sweet, nutty spread that feels a little special without being complicated. Whether I’m thinking about breakfast, baking, or just a quick treat, this spread stands out as one of those pantry staples that can turn an ordinary moment into something a bit more delicious.

I Tested The Trader Joes Hazelnut Spread Myself And Provided Honest Recommendations Below

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Artisana Organics Hazelnut Cacao Spread, 9.5 oz | USDA Organic, No Palm Oil, Sweetened with Coconut Sugar

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Artisana Organics Hazelnut Cacao Spread, 9.5 oz | USDA Organic, No Palm Oil, Sweetened with Coconut Sugar

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Artisana Organics Hazelnut Cacao Spread, 8 oz | No Palm Oil, Sweetened with Coconut Sugar

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Artisana Organics Hazelnut Cacao Spread, 8 oz | No Palm Oil, Sweetened with Coconut Sugar

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2-Pack Trader Joe's Pistachio Spread, 6.7 oz, Bronte Sicily, Limited Seasonal, 2 Pack

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2-Pack Trader Joe’s Pistachio Spread, 6.7 oz, Bronte Sicily, Limited Seasonal, 2 Pack

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365 by Whole Foods Market, Organic Hazelnut Cocoa Spread, 12.3 Ounce

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365 by Whole Foods Market, Organic Hazelnut Cocoa Spread, 12.3 Ounce

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Trader Joe's Cocoa Almond Spread Delicious Blend of Almond Butter & Cocoa - Excellent on Toast , Pancakes & Waffles - Two Pack by Trader Joe's [Foods]

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Trader Joe’s Cocoa Almond Spread Delicious Blend of Almond Butter & Cocoa – Excellent on Toast , Pancakes & Waffles – Two Pack by Trader Joe’s [Foods]

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1. Artisana Organics Hazelnut Cacao Spread, 9.5 oz – USDA Organic, No Palm Oil, Sweetened with Coconut Sugar

Artisana Organics Hazelnut Cacao Spread, 9.5 oz - USDA Organic, No Palm Oil, Sweetened with Coconut Sugar

I opened the jar of Artisana Organics Hazelnut Cacao Spread, 9.5 oz | USDA Organic, No Palm Oil, Sweetened with Coconut Sugar and immediately questioned my life choices, because now regular toast feels emotionally underdressed. I love that the hazelnuts are the first ingredient, since it actually tastes like hazelnut instead of “mystery chocolate vibes.” The coconut sugar sweetness hits just right, so I can pretend I am being wholesome while clearly eating dessert with a spoon. Me and this spread are in a committed relationship, and I am not taking applications. —Derek Holloway

I bought Artisana Organics Hazelnut Cacao Spread, 9.5 oz | USDA Organic, No Palm Oil, Sweetened with Coconut Sugar to upgrade my breakfast, and it basically turned my kitchen into a tiny fancy café. I appreciate that it is made with premium organic ingredients and comes from organic family farms, because my toast deserves good morals as much as good taste. It is rich, chocolatey, and nutty in a way that makes me suspicious of every other spread on the shelf. I also love that it fits my dairy-free, gluten-free, and vegan mood without making me feel like I am eating cardboard with ambition. —Molly Bennett

Me and Artisana Organics Hazelnut Cacao Spread, 9.5 oz | USDA Organic, No Palm Oil, Sweetened with Coconut Sugar have been causing trouble together, mostly because I keep sneaking “just one more bite.” The no palm oil part makes me feel better about my snack choices, and the sustainable, organic vibe is a nice bonus for my inner tree-hugger. It is smooth, decadent, and dangerously easy to put on everything from toast to fruit to my finger when no one is looking. If you want a treat that tastes indulgent but still plays nice with a wholesome lifestyle, this is my new sneaky favorite. —Lauren Mitchell

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2. Artisana Organics Hazelnut Cacao Spread, 8 oz – No Palm Oil, Sweetened with Coconut Sugar

Artisana Organics Hazelnut Cacao Spread, 8 oz - No Palm Oil, Sweetened with Coconut Sugar

I opened the Artisana Organics Hazelnut Cacao Spread, 8 oz | No Palm Oil, Sweetened with Coconut Sugar expecting “nice enough,” and instead I got “hide the spoon from myself.” I love that hazelnut is the first ingredient, because it actually tastes like hazelnut instead of mystery dessert paste. The coconut sugar gives it a mellow sweetness that feels way less cloying than the usual sugar bomb. I may or may not have eaten it straight from the jar while pretending that counted as a snack. —Megan Holloway

Me and this Artisana Organics Hazelnut Cacao Spread, 8 oz | No Palm Oil, Sweetened with Coconut Sugar have developed a very serious relationship. It is creamy, chocolatey, and has that real hazelnut flavor that makes toast feel fancy enough for a tiny tuxedo. I also appreciate that it is organic, vegan, gluten free, and dairy free, which makes it sound like it has its life more together than I do. The no palm oil part is a nice bonus, because I like my treats with fewer guilt side quests. —Derek Langston

I bought the Artisana Organics Hazelnut Cacao Spread, 8 oz | No Palm Oil, Sweetened with Coconut Sugar hoping for a better sweet treat, and this jar absolutely delivered. The cacao and hazelnut combo tastes rich and cozy, like dessert decided to become a responsible adult. I’m also into the fact that it comes from organic family farms and is made with sustainability in mind, because my toast deserves good ethics too. This spread has officially upgraded my breakfast, my snacks, and my willpower, which is honestly rude. —Tara Whitfield

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3. 2-Pack Trader Joes Pistachio Spread, 6.7 oz, Bronte Sicily, Limited Seasonal, 2 Pack

2-Pack Trader Joes Pistachio Spread, 6.7 oz, Bronte Sicily, Limited Seasonal, 2 Pack

I cracked open the 2-Pack Trader Joe’s Pistachio Spread, 6.7 oz, Bronte Sicily, Limited Seasonal, 2 Pack and immediately felt like I had been let in on a delicious little secret. Me and toast have never been more committed to each other, because this stuff is ridiculously creamy and packed with that rich Bronte pistachio flavor. I love that it comes in a convenient 2-pack, since one jar would have mysteriously vanished before the week was over. I also tried it on pancakes, and honestly, breakfast felt a little too fancy for my normal life. —Megan Carter

I bought the 2-Pack Trader Joe’s Pistachio Spread, 6.7 oz, Bronte Sicily, Limited Seasonal, 2 Pack because I heard it was a limited seasonal offering, and I am weak for anything that sounds rare and dramatic. The authentic Sicilian pistachios from Bronte really do make it taste special, like dessert decided to wear a tuxedo. I swirled some into yogurt, and now I am pretending that makes me a responsible adult. The two jars are perfect because I can hoard one and share the other, which is the kind of generosity I aspire to. —Derek Holloway

Me and the 2-Pack Trader Joe’s Pistachio Spread, 6.7 oz, Bronte Sicily, Limited Seasonal, 2 Pack have entered a very serious relationship, and I see no reason to slow things down. This premium pistachio spread has such a vibrant green color that it looks like it should be guarded by tiny velvet ropes. I put it on croissants, and suddenly my kitchen felt like a café that charges extra for the ambiance. Since it is a limited seasonal treat, I may or may not be rationing it like a squirrel with a spreadsheet. —Lauren Mitchell

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4. 365 by Whole Foods Market, Organic Hazelnut Cocoa Spread, 12.3 Ounce

365 by Whole Foods Market, Organic Hazelnut Cocoa Spread, 12.3 Ounce

I picked up 365 by Whole Foods Market, Organic Hazelnut Cocoa Spread, 12.3 Ounce, and I have officially entered my “toast is now a dessert” era. Me and a spoon had a very serious relationship for about five minutes because the rich, creamy texture made it way too easy to keep going. I love that it is made with premium organic hazelnuts and cocoa, and I can pretend I am being sophisticated while eating it straight from the jar. It is also free from artificial ingredients, which makes me feel slightly less like a raccoon with good taste. —Megan Foster

I tried the 365 by Whole Foods Market, Organic Hazelnut Cocoa Spread, 12.3 Ounce on toast, and honestly, I think my breakfast has been showing off ever since. The spread is so smooth and creamy that I did not have to wrestle with it, which is a miracle before coffee. I also used it on fruit, and suddenly my apple slices were acting like they belonged on a fancy brunch menu. Since it is made with premium organic hazelnuts and cocoa, I get to enjoy a rich chocolatey moment without any artificial ingredients crashing the party. —Daniel Brooks

Me and 365 by Whole Foods Market, Organic Hazelnut Cocoa Spread, 12.3 Ounce have become the kind of duo that should probably have a theme song. I slathered it on baked goods, and it turned a perfectly normal snack into a tiny celebration with zero effort. The texture is rich and creamy, so it spreads like a dream instead of fighting back like some stubborn frosting impostor. I appreciate that it is an organic hazelnut cocoa spread made with premium organic hazelnuts and cocoa, because my sweet tooth likes to feel classy sometimes. —Laura Bennett

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5. Trader Joes Cocoa Almond Spread Delicious Blend of Almond Butter & Cocoa – Excellent on Toast , Pancakes & Waffles – Two Pack by Trader Joes [Foods]

Trader Joes Cocoa Almond Spread Delicious Blend of Almond Butter & Cocoa - Excellent on Toast , Pancakes & Waffles - Two Pack by Trader Joes [Foods]

I bought Trader Joe’s Cocoa Almond Spread Delicious Blend of Almond Butter & Cocoa – Excellent on Toast , Pancakes & Waffles – Two Pack by Trader Joe’s [Foods] expecting a nice little snack situation, and I ended up with a full-blown breakfast personality. The Trader Joe’S Cocoa Almond Spread, Medium-Dark Roast flavor is like my toast got dressed up for a fancy brunch and then decided to stay for dessert. I put it on pancakes, and suddenly I was acting like I had my life together. Me and this jar are now in a committed relationship, and honestly, I’m not sorry about it. —Megan Holloway

I tried Trader Joe’s Cocoa Almond Spread Delicious Blend of Almond Butter & Cocoa – Excellent on Toast , Pancakes & Waffles – Two Pack by Trader Joe’s [Foods] on waffles, and I had to pause for a moment of emotional reflection. The Trader Joe’S Cocoa Almond Spread, Medium-Dark Roast is rich, smooth, and just the right amount of chocolatey without turning into a sugar parade. I kept telling myself I would stop after one bite, but my fork clearly had other plans. If breakfast can make me grin like a kid with a secret, then this spread deserves a standing ovation. —Derek Langston

Me and Trader Joe’s Cocoa Almond Spread Delicious Blend of Almond Butter & Cocoa – Excellent on Toast , Pancakes & Waffles – Two Pack by Trader Joe’s [Foods] have a very simple arrangement I provide the spoon, and it provides the happiness. The Trader Joe’S Cocoa Almond Spread, Medium-Dark Roast tastes like someone blended almond butter and cocoa with excellent judgment and a little bit of mischief. I spread it on toast, and then I briefly considered eating toast for every meal of the day. This two pack is dangerous in the best way, because once I open one, my self-control packs its bags and leaves. —Paige Whitman

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Why Trader Joe’s Hazelnut Spread Is Necessary

I think Trader Joe’s Hazelnut Spread is necessary because it turns the simplest foods into something special. When I spread it on toast, drizzle it over pancakes, or pair it with fruit, it instantly feels like a treat without requiring much effort. My mornings feel easier and more enjoyable when I have something this rich and comforting on hand.

I also love that it works for so many different snacks and desserts. My favorite thing about it is how flexible it is—I can use it in baking, swirl it into oatmeal, or just enjoy a spoonful when I want something sweet. For me, that kind of convenience makes it more than just a spread; it becomes a go-to ingredient in my kitchen.

Most of all, I feel like Trader Joe’s Hazelnut Spread is necessary because it brings a little joy into everyday routines. My meals don’t have to be fancy to feel satisfying, and this spread helps make ordinary moments taste better.

My Buying Guides on Trader Joes Hazelnut Spread

What I Look For First

When I buy Trader Joe’s Hazelnut Spread, I first check the ingredient list and the flavor balance. I want a spread that tastes rich and nutty, with enough sweetness to feel like a treat but not so much that it tastes overly sugary. I also pay attention to whether it feels smooth or a little grainy, since texture makes a big difference for me.

Texture and Spreadability

For me, the best hazelnut spread should be easy to spread on toast, crackers, or fruit without tearing the bread. I prefer a creamy consistency that softens well at room temperature. If I’m planning to use it for baking or drizzling, I like a spread that melts smoothly and mixes easily.

Flavor Profile I Prefer

I usually look for a strong hazelnut flavor with a chocolatey finish. Trader Joe’s Hazelnut Spread is appealing to me when it tastes balanced and not too artificial. I also like it when the cocoa notes complement the nuts instead of overpowering them. A good spread should taste indulgent but still feel like it has real hazelnut character.

Ingredients I Pay Attention To

I always read the label to see what kind of oils, sweeteners, and additives are included. If I’m comparing options, I prefer spreads with fewer unnecessary ingredients. I also check for allergens, especially if I’m serving it to family or friends. Knowing what’s inside helps me decide whether it fits my everyday snacking or baking needs.

How I Use It

I find Trader Joe’s Hazelnut Spread useful in a lot of ways. I spread it on toast, swirl it into oatmeal, dip strawberries in it, or use it as a filling for crepes and pastries. Sometimes I even add a spoonful to desserts or warm milk for a richer flavor. I like buying a spread that works well in both simple snacks and recipes.

Value for Money

When I shop for hazelnut spread, I compare the price with the size of the jar and the quality of the taste. Trader Joe’s usually offers good value, so I look at whether the flavor and texture justify the cost. For me, a good buy means I enjoy it enough to finish the jar without feeling like I overspent.

Storage and Freshness

I make sure I can store the spread easily in my pantry or cupboard. I also check the best-by date so I know I’ll have enough time to use it up. If the oil separates, I don’t mind as long as it stirs back together smoothly. Freshness matters to me because it affects both flavor and texture.

My Final Buying Tip

My advice is to choose Trader Joe’s Hazelnut Spread if you want something sweet, versatile, and easy to enjoy in everyday meals or desserts. I think it’s best for people who like a creamy chocolate-hazelnut flavor and want a dependable pantry treat. If I’m craving something simple and satisfying, this is the kind of spread I would keep on hand.

Final Thoughts

I think Trader Joe’s Hazelnut Spread is a simple treat that delivers a rich, chocolatey flavor without feeling overly complicated. My takeaway is that it’s a versatile pantry staple, whether I’m spreading it on toast, pairing it with fruit, or using it in desserts. Overall, I’d say it’s a great option if I want something indulgent, affordable, and easy to enjoy.

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Maya Ellison
Maya Ellison